It’s been a few days since the Eurovision 2014 campaign rolled out their new graphic design, and they sure set the internet abuzz. After all, with the slogan incorporating that ubiquitous hashtag from all the social media, this is perhaps exactly what they wanted. Reactions to the shiny diamond graphics could only be described as mixed. Let’s take a look at some reactions from Twitter, Facebook, Tumblr, and our very own ESC United Forums:
Whether it’s because of the sleek gemstone design or the energetic shades of blue and purple, some people love the Danish broadcaster’s redecoration efforts.
And then there’s those who dislike DR’s design. Some compared it to the designs from previous years, which they prefered. Others just didn’t like the simplicity.
Appropriately enough, if there’s anything about the logo that spurned the most comments, it was the use of the hashtagged motto “#JoinUs”.
More like #LeaveUs
The day of the announcement, many felt, was ill-timed. Ironically, while the producers in DR Byen emblazoned #JoinUs onto their promo materials, fan favorite Bosnia and Herzegovina officially dropped out of the contest, just one of many withdrawing from the 2014 show.
The Name of the Game
Some people think that the logo looks eerily similar to a certain other franchise’s graphics…
Bu nasıl ESC logosu a Danimarka? Gören de EA Games Sims için Eurovision temalı expansion pack çıkardı zanneder. (Ne de güzel olurdu be!) — Tülay Aydın (@tulaydin) December 18, 2013
If anything, DR did achieve its goal of generating conversation over social media. Whether fans like it or not, the diamond design will most likely stay. Will there be surprises when it comes to the actual show? Perhaps. We’ll all just have to wait for May to find out what Denmark decides to do.
Got something to add to the conversation? Tell us in our Eurovision 2014 forum!