A new report commisioned by Malmö’s tourist board says that Malmö enjoyed $161 million all-in value because of Eurovision, with 31,000 people visiting the city during the week.
The report also stated that a huge 48,100 tickets were sold for all the events for Eurovision at the Malmö Arena, a venue with a capacity of only 15,000. The 80% of visitors who stayed in the Malmö/Copenhagen region remained there for an average of 4.5 nights. It also estimates that the overall tourism revenue of the event (without ticket sales) was 160 million kronor ($23.5 million), a huge beneficiary to Malmö’s economic situation. The interesting report had also taken a survey of visitors’ opinions, with the city showing well to them, as 87% of people thinking of Malmö as a ‘welcoming city’, only 6% of tourists reckoning it was ‘boring’.
The city’s tourism head Johann Hermansonn said “One of the most important effects was that we managed to create a joy amongst visitors and, primarily, among residents of the region”, while talking to Sydsvenskan daily. But of course he must be happy that they made a load of money!
Malmö may now be extremely pleased that their city was chosen for Eurovision 2013. Tax-cuts for all and a free drink in Malmö!
What were your thoughts on Malmö? Was it great, or simply dull? Do they deserve the rewards? Drop in a comment below!