I actually like the idea of having a major superstar performing. I mean, its no secret that Eurovision is becoming more and more radio friendly and is dominated by pop of late. So why not have someone who has major impact in the pop world performing at the biggest and most celebrated pop event in the world? It all adds to the celebration and hype.
My problem, however, is that its Justin Timberlake. I really like him, and I actually think he's a great performer, but if we're going down the route of the above, which I hope we do... lets make it a European artist. There is enough of them out there. Ed Sheeran, Avicii, Elton John, Coldplay, heck, even Zayn!
Zara Larsson would have made a lot more sense, and one of her songs would have probably injected more energy and pride from the hosts. She's the first Swedish artist since Avicii to really make it mainstream over the world... the only reason she has been over looked is because they can draw more viewers from America with Timberlake. So I guess the decision is understandable from an executive perspective, if all they're thinking about is ratings.
I'm all for having a mega star in the interval every year. But lets make sure they are genuinely hyped for it, they're European, and its a song that can bring a lot of energy to the room. Imagine if Zara Larsson teamed up with Avicii? Now
that would be awesome. People will probably enjoy Timberlake as he's a huge name, but he is there to sell his song, and he''s been put their to get more views. I don't think that is very Eurovision like, or
coming together for the right reasons.
