It’s been almost two weeks now since the winner of the 2024 contest was decided, and the EBU has now not long ago, just released the details surrounding this year’s competition and the traction it garnered.
Record breaking year
This year’s contest was hosted by the Swedish broadcaster (SVT) in Malmö. The show could be watched in all 37 participating countries, as well as online on the official Eurovision Song Contest Youtube and in other non-participating countries.
Starting with voting, the contest introduced the rest of the world vote last year, and this year saw votes coming in from more than 150 countries. Among these countries, the most votes came from non-participating countries such as USA, Canada, Mexico, UAE & South Africa. Meanwhile the remaining countries on this list, came from countries that participated in the past, which were from Romania, Turkey, Hungary, Slovakia & Bulgaria.
In total, there were registered votes from 156 different countries this year, which were 12 more than last year. However, unlike last year, for the 2024 contest, the global voting was opened after the second dress rehearsal.
Regarding online viewing, TikTok, who are the official entertainment partner, also saw a huge increase from last year. Reaching more than 486 million accounts, which is 4 more times from 2023. The official Eurovision account also counted a 71% increase from last year, resulting in 538 million views. Footage using the hashtag #Eurovision2024 even gathered 6,5 billion views, which was an increase of 1,7 billion compared to 2023.
On Instagram, the figures were doubled and reached 69 million accounts. The Youtube channel reached 42 million unique views from 231 countries and territories. While the Reddit community had an increase of 71.8% in screen views. Finally, the official Eurovision app also registered 2,5 million new users.
Overall, the contest saw great interest from the younger demographic, by being more so reachable online for newer audience.
EBU Deputy Director General, Jean Philip de Tender, commented the following regarding the high numbers:
- “These incredible numbers show the Eurovision Song Contest’s huge global impact – online, on TV and importantly musically. We’re thrilled to see a growth in the hundreds of millions tuning in to the live shows on EBU Member channels and record-breaking numbers engaging with the songs and artists on our different digital platforms. Our thanks go to SVT who produced over 9 hours of world leading entertainment shows, harnessing the power of public service media to reach audiences around the world.”
Executive producer of ESC 2024, Ebba Adielsson from SVT, also had the following to say:
- “I am so proud of our team, who worked with such dedication and passion towards the goal of delivering three fantastic shows for the Eurovision Song Contest 2024. The hosts, Petra Mede and Malin Åkerman, the participating artists, the interval acts and our set and lighting design – we believe it all came together with huge success and took the Eurovision Song Contest to the next level. It is a breathtaking thought that 163 million viewers watched the shows and that people from over 150 countries were engaged in voting, United By Music.”
The songs of this year’s competition has once again seen global success in charts all around the world as well, for further and more detailed figures, all number can be found on the official EBU website.
