Today the EBU announced a surprising piece of news: After 10 years, the Eurovision Song Contest logo has received a makeover! Back in 2004, the generic logotype was introduced. Since then it has been altered for official purposes as well as by fans all over Europe. Jon Ola Sand, the Executive Supervisor of the contest, made an official statement regarding the new logo:
We conducted extensive research amongst the participating broadcasters, thousands of regular viewers, fans and other important stakeholders. One of the clear outcomes was that the logo is increasingly recognised, but that it could use a revamp after having been in use for 11 editions of the contest.
But for now, let’s take a closer look at the changes the logo has undergone:
At the first glance, these changes don’t seem too drastic but the EBU put quite a lot of effort into the redesign. The process that lasted several months was coordinated by Sietse Bakker, the Event Supervisor of the Eurovision Song Contest. The first step was to evaluate the current logo and highlight its strengths and weaknesses – from the beginning on it was clear “an evolution, not a revolution” was the goal.
The logo revision was carried out by the Dutch designer Corenlis Jacobs and his team. Each character was meticulously crafted from scratch – the edges are now smoother and look better on high definition television. The core-element, the heart in the middle, is now slightly popping out of the logo on the right side which is supposed to leave a stronger impression and make the logo look more “active”. The accompanying font was also adjusted.
The concept of the updated logo was approved by the EBU in June – since then it was prepared for implementation. ORF, the host broadcaster of the upcoming contest, will soon come up with the accompanying theme art for the event in 2015. The EBU will start to produce new merchandising products incorporating the new logo.
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