The Eurovision host broadcaster, ORF, released the official 2015 slogan: Building Bridges! “Building Bridges” was selected from hundreds of possible slogans, with the creative agency, PKP BBDO, behind the idea. Over the next few weeks they will come up with the logo and graphics for the slogan.
The Director General of ORF, Dr. Alexander Wrabetz, said of the choice, “With “Building Bridges” we have chosen a theme, the idea of Europe with the uniting character of music and that in Vienna, the traditional capital of world music in the heart of Europe.” He added, “We understand this slogan as a logical extension of the idea Conchita Wurst formulated at the 2014 Eurovision Song Contest and also lived: the importance of openness, tolerance across all borders for a joint interaction. With the song contest in Vienna, we want music to build bridges across borders, cultures and languages. In light of the unifying power of this great common European event, we invite all to build bridges and to join hands.”
What are your thoughts on the “Building Bridges” slogan?