With time, everything around us evolves and adapts to the modern times, and that goes for the branding of the song contest as well. With the upcoming contest celebrating the 70th edition, the EBU had decided to take the opportunity and make a big change.
70 years of Eurovision Song Contest
Today will mark the day, that the Eurovision Song Contest, became more it’s own style and brand. With a new visual identity and even more unique features, in order to keep the identity of the brand, it’s own thing. What other way to do that, than presenting “Sparkling new logos, fonts and a colourful new brand identity.” – Quoted by the EBU.
The new brand features a new style to the words “Eurovision Song Contest“, which highlights and centers all 3 words now, rather than just being known as “Eurovision“. Making it clear, that this is all about the song contest. To be clear, the Eurovision-brand itself, covers far more than just the song contest. While this change, will insure that it’s about the yearly competition that viewers love to return to.
Also, the song contest now also has it’s own font, which has been named “Singing Sans“. This is something for itself, which will be used for the slogan, themes of the specific contest, wording and overall not linked directly with the new logo branding.
The heart is everything
Of course, there is also the literal heart of the Eurovision Song Contest branding, which is the heart, which came to life in 2004, and eventually got a small upgrade in 2014. Now it is more vibrant and alive, and has even been named the “Chameleon Heart“.
With the heart’s new 3D possibilities, the heart can now become anything that anyone’s heart might desire. The heart consists and incorporates 70 layers, representing one layer for each contest held up to this point.
Regarding the change to the brand and logo, ESC Director Martin Green, had to following to say:
- “The Eurovision Song Contest has always been about evolution – musical, cultural, and
creative. This refresh honours 70 amazing years while taking the brand forward to an
exciting future. It’s bold, playful, and full of heart – just like the Contest itself. We’re so
proud to unveil it to the world.”
“Our new logo and look have been designed to make the Eurovision Song Contest brand
clearer on digital platforms, bring our family of projects all into one space, and protect the
brand globally for EBU Members as the Contest continues to attract new audiences across
the world.”
“You’ll start to see more of our new brand identity as we head towards next year’s
Eurovision Song Contest and there’ll be more surprises, and details on all the activities
celebrating 70 years of being United by Music, coming in the months ahead.”
What do #YOU think overall of this new brand and do #YOU believe it’ll have the impact, that the EBU is hoping for?
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