Minister of Culture of Ukraine Ievhen Nyschuk (Євген Нищук) in the interview to "Poglyad" program on "5 Channel" revealed that the creative concept of the Eurovision Song Contest 2017 will most likely be based on the symbolism of traditional Ukrainian beaded necklace.
And I can't speak about it in advance, the work is currently being done, but very soon, in around a week time, the final decision on the winner of the brandbook will be published. The only thing I can reveal a little bit - there was one of the ideas which in particular was liked by myself and the creative group which was involved. That is, we have a political organizing committee, we have also a creative team, which I chair as a Deputy Chairman of the organizing committee, we meet almost every two or three days, so my role is to somehow gather everyone and to help with the coordination.
And when the visualizations were discussed, on the one hand we wanted to show that we remain open, that it looks European, and on the other hand there should be laid at least some seed of the Ukrainian identity. So one of the proposed ideas by one of the companies involved was a necklace, Ukrainian beaded necklace. Necklace, in which every bead, coral can be associated with different regions of Ukraine. Or bead being a symbol of each country, which will take part in the contest, will arrive to us, which are stitched together with the thread of unity, of mutual respect, tolerance and understanding for each other. It seems to me that this was a good solution, as it can be played with, it is authentic, and at the same time is depicted with a modern graphics in a very interesting way. On one hand looking on it you can guess what it is, on the other hand you see something cosmic... So I think this is a main favourite. So this is some small spoiler from me.