Underlying humour of drug use, traditional instruments used (probably more value for Estonian voters). Even some sentences like "Pardikesed väikesed, kuid moonid on nii pikad" is untranslatable and full meaning is understood only by native Estonians.
Only possibly strong part of "Nendest ..." is a catchy dance routine that could become a thing itself. Everything else falls to "not understood/not cared" category for Europe.
All this show had a very positive vibes between all the artists genuinely supporting each other as they all go through times that can be best described as their personal hell.
The point is most of Estonians dont really care about our place in the ESC between 2-43 ... and since we will not ever win again, we are happy to just enjoy Eesti Laul, which by an average song quality is most of the times better than the average quality we see in ESC.
Million times this. I am always amused how some die hard ESC fans act like Eesti Laul owes them something. F that ... this contest is for Estonians and to select what song we like the best. The fact that the winner goes to Eurovision is only a side thing for many of us. We have won it already...