The creative concept and plan for the Postcards at the Eurovision Song Contest 2023 in Liverpool has been announced by the BBC this morning. The Postcards traditionally feature before each country’s live performance during both Semi-Finals and the Grand Final.
The BBC’s Rachel Ashdown, Lead Commissioner for the Eurovision Song Contest 2023 states:
“As well as the UK, Ukraine and participating countries being United by Music, viewers will be surprised to see what else unites us too.”
The Postcards in Liverpool will deploy pioneering drone technology and 360-degree cameras to take viewers on a journey between various locations across Ukraine, the United Kingdom, and each participating country. A remarkable 111 different locations will feature in the Postcards which makes the concept the most geographically diverse edition.
In February it was announced that Windfall Films won the bid to produce the Postcards for Eurovision 2023. The company worked in collaboration with the Ukrainian film production company 23/32 Films. 23/32 were responsible for organising shoots and filming permits for each Postcard featuring locations in Ukraine.
Sarah Cherniavskyi, the Executive Producer for 23/32 Films, states:
“We are pleased to participate in this project and to show that shooting of every difficulty level is still possible in Ukraine. This year’s Eurovision, despite not happening in Ukraine due to Russian aggression, will have our country in its heart.”
What do #YOU think about the creative concept and plan for this year’s Postcards? Let us know on social media @ESCUnited, on our discord, or on our forum page!
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