OMG this really is so melfest.
I think the whole MESC thing was just a way for the Maltese delegation not to look calculated (i think they've received too much heat with Michela and Destiny and the strong PR), so they just let Emma compete knowing well that she'd win and pull an Ira Losco after.
Their mistake was holding the NF too late. It's obvious to me that they scrambled for some Milanov/Melfest rejects in a very short notice and came up with this. If they had MESC in Dec/Jan they could've had more time to choose a new entry. This is actually more bland than Out of Sight and I didn't even know such thing could exists.
PS watch them keep Out of Sight after the early reaction